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From Night Club to LA Radio: DJ E-Man of Power 106 worked tirelessly to reach new heights

April 13, 2014 by Edwin Baloloy

For most Filipino Americans, being raised in Long Beach usually meant you had Navy blood. For Emmanuel “E-Man” Coquia, it was his father who served in the Navy and was raised by a mom (who family members call “Tita Jane”). He has two younger brothers: Virman and Michael. What started as a “typical” Filipino childhood and teen life in Long Beach, California reached a turning point in the mid 1990’s as E-Man took his Djing to another level.

FACCOC Ambassador Neil Estrada who’s a first-cousin of E-Man’s recalls, “We were so proud of him. I remember many of us gathering around a car and blasting the radio because E-Man was a guest DJ on Friday Night Flavas. From there, it just got bigger and better.”

CHEERS! DJ Eman (middle) and cousins Dean and Neil Estrada (right) celebrate after the Pacquiao fight.
CHEERS! DJ E-man (middle) and cousins Dean and Neil Estrada (right) celebrate after the Pacquiao fight.
HE'S EVERYWHERE! Eman and his daughter pose next to one of many Power 106 vehicles that have Eman's face.
HE’S EVERYWHERE! E-man and his daughter pose next to one of many Power 106 vehicles that have E-Man’s face.

Today, DJ E-Man does Power 106’s morning show with the famous “Big Boy.” The show has been #1 in the area for numerous consecutive years. In addition to being the morning show DJ, E-man is the music director and assistant program director for the station. Additionally, he has a full plate with various DJ spots at nightclubs and concerts around the world, celebrity parties, and his famous Power 106 basketball team that visits local high school campuses.

E-Man knew that talent and hard work alone wasn’t enough. Like most successful careers, it took key relationships in the music industry to reach new heights.

Eman and the Power 106 team at Yorba Linda High.
E-Man and the Power 106 team at Yorba Linda High.
Eman morning show
In the Power 106 studio working his craft.

His two younger brothers Virman and Michael are enjoying their own success as DJs in different capacities. Virman is a member of the famous “Far East Movement” while Michael is the music director and DJ on 105.1 Jamz along various gigs in Arizona and in the clubs.

Eman and his wife Joidie with Jennifer Lopez (middle)
E-Man and his wife Joidie with Jennifer Lopez (middle)

Aside from DJing, E-Man’s impact on the music industry is huge. Many artists know how he can make a song an instant hit from simply including it in a regular rotation of songs.

Listen to E-Man share his story at FACCOC’s 6th Annual Secrets to Success on April 16th!

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